Master Droit, économie et gestion mention marketing, vente parcours E-Business and Digital Marketing

Méthodes pédagogiques

Les enseignements théoriques, couplés à des mises en application en travaux dirigés et travaux pratiques sur matériels et logiciels métiers permettront une professionnalisation rapide. L'espace numérique de formation du Cnam (Moodle) permet à chaque enseignant de rendre accessible des ressources spécifiques à ses enseignements. Des modalités plus détaillées seront communiquées au début de chaque cours.

Modalités de validation

Students must obtain all the credit requirements in the curriculum.

Prérequis et conditions d'accès

This Master’s degree in e-Business and Digital Marketing is a national degree in line with the standardized European System of higher education. This degree is part of our international Master programs named "Master in Management" (MIM).  The Master in Management (MIM) is designed around the framework of:

- an Orientation week with intercultural integration and team building activities.

- Master 1 (Year 1) with core curriculum of Management. The Master 1 helps students to understand the rules and practices of an organization as well as the different modalities of its management. The learning outcomes of the first year are then applied in a team-based experience that enables students to learn by action in the real work world.

- Master 2 (Year 2) with Specialization modules to help students to : 

• Acquire theoretical and practical knowledge in e-business, A.I. and digital marketing;
• Be able to develop a competitive digital marketing strategy;
• Understand the big picture of digital marketing but also acquire an operational expertise;
• Operate, create and improve the disrupted business through new-technology, platforms, social media marketing and communication;
• Learn by doing with the business simulation, case studies and digital forum visits   

- A professional experience (Internship/Job)  from 3 to 6 months. The professional experience will complete the Master curriculum and offer an "action learning" opportunity.  

The Master Diploma is delivered under the control of the French Ministry of Higher Education.

Admission access:

Students can apply from Master 1 (for the 2-year program) or directly to Master 2 (for the final-year program). The Master is open to all students with a Bachelor degree, regardless of their previous fields of study. This creates an ambiance of cultural diversity and knowledge sharing during the course: engineers, social scientists, linguists and management students mix together to share their experiences. Whatever your initial background is (degree and professional experience), we truly believe in candidates’ potential and make it our mission to support and guide you to achieve your master’s degree and professional project.

The Master Program receives applications all-year- round. Download the Application Form at: http://iim.cnam.fr/

Application Requirements:

• Bachelor’s Degree & Transcript (a 3 years Bachelor is needed to acces M1 and a 4 years Bachelor is needed to acces directly to M2)

• Proficiency in English (Toefl IBT: 85 | IELTS: 6.0 - 4 skills required)

• Students with Master 1 level are entitled to apply directly to Master 2 depending on the field & duration of Bachelor’s degree and professional experience related to digital economy.

Admission process:

• Complete application form in English
• 2 recommendation letters (from professional or academic endorsers)
• Interviews with the Admission board

Download our Application Form at: http://iim.cnam.fr/master-in-management/

For more information and application file, check our page in English on http://iim.cnam.fr/master-in-management/