Diplôme Master Droit, économie et gestion mention marketing, vente parcours Executive Master in International Management and Business Transformation à Athènes

Compétences et débouchés

By the end of the program, students will be able to:

• Translate corporate strategy into a responsible marketing strategy (offer, product, brand).
• Conduct market analysis and competitive intelligence monitoring.
• Analyze panel and market intelligence data to support decision‑making.
• Embed digital across strategy and day‑to‑day operations.
• Implement an integrated communication strategy: internal and external.
• Launch and scale a product/service offering.
• Transform CSR and the value proposition into a competitive advantage 
• Define the sales strategy and build a sales action plan.
• Design and lead promotional strategy and activation.
• Build and manage complementary, cross‑functional, or intercultural teams.
• Analyze data and operationalize insights.
• Build and track budgets.
• Develop/analyze performance dashboards.
• Manage an operating account (P&L).
• Identify digital uses and assess how their evolution impacts the relevant fields.
• Use advanced digital tools autonomously for one or more roles or research areas in the field.
• Mobilize highly specialized, cutting‑edge knowledge as the basis for original thinking.
• Develop a critical understanding of knowledge within a field and/or at the interface of multiple fields.
• Solve problems to develop new knowledge and procedures, integrating insights across domains.
• Deliver innovative contributions in high‑level exchanges and in international contexts.
• Conduct reflective, evidence‑based analysis that accounts for challenges, issues, and the complexity of a request or situation—proposing tailored and/or innovative solutions in line with sustainability regulatory developments.
• Identify, select, and critically analyze specialized resources to document a topic and synthesize findings for business use.
• Communicate for training or knowledge transfer—verbally and in writing—in English or Greek.
• Manage complex, unpredictable professional or academic contexts requiring new responsible strategic approaches.
• Take responsibility to contribute to professional knowledge and practices and/or review a team’s strategic performance.
• Lead projects (design, steering, team coordination, delivery, management, evaluation, dissemination) mobilizing multidisciplinary skills in a collaborative setting.
• Respect principles of ESG, ethics, professional conduct, and environmental responsibility.