Description

The following points will be covered during the course: Emailing, display, RTB, CRM, digital content, social media, search, marketing and communication plan, analytics 

Finalité

This course aims to present two main points.  Digital tools to communicate and target customers and how to set up a digital marketing plan

This foundation course in digital marketing explores marketing principles within the components of the Web and social channels. It addresses the key foundations of current methodologies and tactics including the principles of search engine marketing. 

Moreover, this course is a broad overview of everything digital and A.I. as it relates to marketing and advertising. 

Prérequis

Master in Management MIM M2 group: e-Business and Marketing