Contribuer à un projet entrepreneurial dans un contexte de transformation des écosystèmes d'affaires

MR120C12
Building corporate strategy

Description

Décrypter les différents écosystèmes de l'organisation actuelle ou en devenir en mobilisant des outils de veille, d'intelligence économique et/ou de prospective nécessaire afin d'identifier de nouvelles opportunités ou risques et anticiper leurs impacts sur le développement d'affaires soutenables.

Construire ou coconstruire une vision stratégique en mobilisant des solutions innovantes et alternatives avec les différentes parties prenantes afin de fixer des objectifs et exploiter les nouvelles opportunités durant les phases de création et/ou de développement de la structure dans une perspective de performance durable et de responsabilité sociétale.

Coordonner, fédérer et animer les parties prenantes afin de favoriser la création et/ou le développement de l'entité en intégrant les outils technologiques nécessaires et dans une logique de performance durable et responsable.

 

-Conduct strategic analyses using strategic management frameworks and environmental assessment tools in order to identify competitive opportunities and support business decision-making.
-Design business strategies by applying corporate, international and partnership strategy models in order to create sustainable competitive advantage.
-Develop innovative business models using digital transformation and value creation approaches in order to support organizational growth in evolving business ecosystems.
-Assess business opportunities using feasibility study methodologies and financial analysis techniques in order to evaluate project viability and investment potential.
-Develop comprehensive business plans using recognized business planning methodologies in order to communicate project value and secure stakeholder commitment.
-Present and defend strategic recommendations using evidence-based analysis and effective communication techniques in order to support managerial decision-making and stakeholder engagement.

Public

The Master Program receives applications all-year- round. Download the Application Form at: http://iim.cnam.fr/

Application Requirements:

• Bachelor’s Degree & Transcript

• Proficiency in English (Toefl IBT: 85 | IELTS: 6.0 | Bulats B2/C1 - 4 skills required)

• Students with Master 1 level are entitled to apply directly to Master 2 depending on the field & duration of Bachelor’s degree and professional experience

Admission process:

  • Complete application form in English
  • 2 recommendation letters (from professional or academic endorsers)
  • Interviews with the Admission board

Download our Application Form at: http://iim.cnam.fr/master-in-management/

For more information and application file, check our page in English on http://iim.cnam.fr/master-in-management/

Nombre d’ECTS
12
Domaine
Management Stratégie et organisation d'entreprises Gestion de projet
Code répertoire
RNCP42354BC01
Date de début de validité

Unités d'Enseignement requises

USM312 : Business Model Evolution & Strategic Marketing ( 4 ECTS)

Nombre d'heures :

The M1 E-business course is focusing on the digital transformation of the business. Digital technologies have an impact on traditional businesses and allow the development of new on-line businesses who can reach very simply global markets and challenge or jeopardize traditional players.

US1739 : Feasibility Study and Business Plan ( 4 ECTS)

Nombre d'heures : 40.00

Learning objectives and takeaways:

US173S : International Corporate Strategy ( 4 ECTS)

Nombre d'heures :

The course is dedicated to the understanding of the strategic conduct of an organization, through a survey of the concepts used in strategic management, together with the various tools and models used in any practical situations to solve complex management issues.