Description

This module gains a comprehensive understanding of global distribution and new concepts for the development of luxury brands internationally.

Finalité

• To build identity, events, and relationships within the specific context of the luxury sector. 
• To deploy a 360-degree digital communication strategy, incorporating the role of influence communication
• To design events that align with the brand image.
• To plan an event from A to Z, taking into account logistics, budget, and creative aspects.
• To explore the emotions and feelings experienced by a customer before, during, and after purchasing a luxury product, both online and offline. 
• To define merchandising as a key player in this "customer journey," examining new in-store practices that reinvent the luxury brand experience at the point of sale. 
• To explore new digital experiences and AI innovations offered by luxury brands.

Public

• Bachelor’s Degree holder or equivalent
• 3 years of professional experience
• Proficiency in English: (TOEFL IBT 90 or IELTS: 6.5 or TOEIC 800) 
• This module is in the MBA study track: Fashion Management