Description

This module defines the notion of French luxury through the historical study of its aesthetic evolution and its economic significance in both French and international landscapes.

Finalité

• To highlight the added value of luxury at each stage of creation, production, and marketing of products/services.
• To pinpoint the value of luxury products through examples.
• To describe the different types of artisanal crafts, their specificities, and their expertise.
• To describe the various stages of the product lifecycle, from creation to distribution, with a focus on eco-design and circularity objectives.
• To outline the major legislative developments that companies must adhere to (labels, CSRD, standards, AGEC, etc.)

Public

• Bachelor’s Degree holder or equivalent
• 3 years of professional experience
• Proficiency in English: (TOEFL IBT 90 or IELTS: 6.5 or TOEIC 800) 
• This module is in the MBA study track: Fashion Management