Entrepreneurship

Code

USM30C

Domaine

Management Stratégie et organisation d'entreprises Gestion de projet

Description

A. From an idea to a feasibility study
Themes on idea generation, germination, preparation and incubation, feasibility study, realization and validation

1. Ideation and bench mark

Ideation (origin, validation, structuration, value proposition)
Bench mark (competitor direct and indirect, competitor profiles, offer differentiation,customer control)

2. Main investor criteria

Offer attractivity (innovation, market expectation, differentiation, protection against competition)
Market attractivity (market interest, access customers, growth potential, customer access offer)
Team attractivity (market knowledge, expertise and experience, manager skills, project advancement)

3. Business Model Canvas

Offer building (problem to be solved, value proposition, the clients, unfair advantages)
Market organization (customer segmentation, sales channels, revenue stream)
Company organization (resources, partners, activities)

B. From a Business Plan to seed financing
Themes on the business model, the social impact and the financing opportunities

4. A market analysis for a business plan

Define the main themes that a market analysis should cover (the market, the clients,competition and the environment)
Explain the importance of product/service differentiation. Present the methods of analysis that may support your market study (SWOT, PESTEL)
Explain how to create your client avatar
Define the marketing mix and the 4 Ps.

5. The Financial Business Plan

Define your business financing needs and identify the working capital needed to start a new small business
Identify your financial sources (debt, equity, crowdfunding, savings, love money,…)
Prepare a monthly 3-year sales forecast
Prepare a cash flow statement (direct method)
Prepare a 3-year income statement
Define the sales break-even point and study the viability of the business model

6. Impact Analysis

Define and measure social impact
Explain how economic profitability is compatible with sustainable development.

Finalité

As for any investment, kick off decision is made after consideration of economical and other dimensions. This course provides a number of key indicators to evaluate and sustain entrepreneurship.

Students will learn how to:
- Develop the generic business skills required for managers working in an international entrepreneurship environment
- Develop critical analysis skills and apply them to the challenges arising in the area of entrepreneurship (from the very first step of idea generation to validity testing and seed financing)
- Understand the entrepreneurship mindset and drivers
- Explain why the link between entrepreneurship and creativity and understand why creative thinking is so crucial for entrepreneurs
- Understand the patience needed to observe the fruitful outcome of an idea and how it takes time and effort to go from the conceptualization of an idea to its implementation.
- Develop the business and financial skills to prepare a credible business plan