Description

• Module 1: Introduction to Innovation and Entrepreneurship 
  • Overview of the innovation process. 
  • Understanding the entrepreneurial mindset. 
  • Case studies of successful tech innovations turned into businesses. 
• Module 2: Opportunity Identification and Market Analysis 
  • Techniques for identifying market opportunities. 
  • Market research methods and tools. 
  • Analyzing market trends and customer needs. 
• Module 3: Product Development and Prototyping 
  • Conceptualizing and defining product ideas. 
  • Lean startup methodology. 
  • Prototyping techniques and tools. 
  • The strategic role of the distribution models 
• Module 4: Business Model Innovation 
  • Understanding different business models. 
  • Value proposition design. 
  • Business model canvas and validation techniques. 
  • The importance of the regulatory bodies and compliance aspects 
• Module 5: Intellectual Property Rights and Technology Transfer 
  • Introduction to patents, copyrights, and trademarks. 
  • Technology transfer process and licensing agreements. 
  • Protecting intellectual property in a business context. 
• Project Group Work: 
  • Students will work in diverse teams to develop a business plan for a tech-based innovation. The project will involve identifying a market opportunity, developing a product concept and designing a business model. Each group will present their business plan to the class and receive feedback from peers and instructors.

Finalité

• To equip students with the knowledge and skills necessary to identify opportunities for innovation and entrepreneurship/intrapreneurship within their technical expertise. 
• To provide students with an understanding of the process of transforming research findings into viable business ideas. 
• To develop students' competencies in market analysis, product development, and business model creation. 
• To cultivate entrepreneurial mindset and strategic thinking among students. 
• To enable students to work effectively in interdisciplinary teams and communicate their ideas to various stakeholders. 

Description des modalités d'évaluation

Continuous monitoring. A project assignment to perform after the STC execution will also be evaluated. 

Public

None